Head of Content & Social - Myprotein

Manchester, United Kingdom · Marketing


About The Hut Group:

THG is one of the world’s fastest growing and largest online retailers. We have over a decade of experience building and growing brands in the Beauty and Wellness sectors, in over 160 markets. We create brilliant digital brand experiences and our in-house team design, develop and build a bespoke proprietary technology platform that is used by hundreds of millions of people worldwide.

With a world-class business, a proprietary technology platform, and disruptive business model, our ambition is to be the global digital leader.

Our culture is fast-paced and ambitious – we like to move twice as fast others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth. Our people are our strength and we have over 4,000 diverse, smart thinkers across the globe who are encouraged to think creatively and empowered to turn their ideas into actions.

To support our ambitious growth, we are looking for commercially astute, ambitious individuals that can bring fresh and innovative thinking to THG and play a part in driving the Group forward on its truly exciting journey.

About the Division:

THG Brands - Health

Myprotein, THG’s largest brand. You will find an unrivalled passion from the staff in Myprotein, whose dedication over the years have turned it into market leader in multiple territories globally. Myprotein, from production through to PR, is a large single unit working consistently to deliver rapid growth in a fast moving industry. Innovation, creativity and resourcefulness are common characteristic of the staff across all departments in this ever expanding team.

The Role:

You will be responsible for the global strategy of all content and social media for Myprotein leading a team of 7 (Content Executives, Copywriters, Social Media Professionals). Combining SEO strategy withcontent creation to ensure consistent growth onsite and through the blog. You will create a contentstrategy that is relevant to the audience, SEO optimised and trend led to build trust and authority.

You will also be redefining the Social Media Marketing strategy to align correctly with the target audience and increase engagement and followers. Considering social storytelling to create campaigns that are familiar, spark emotion and consistency with branding. Using this strategy to work alongside the PR team to support press coverage where needed.

Key Responsibilities:



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